Case Studies
Curology
Curology is a personalized skincare brand that connects customers with licensed dermatology providers for customized prescription skincare. I was brought on to create UGC paid ad content for Curology's Black Friday campaign with two offer variations targeting new subscribers. Given the limited time offer, I built the creative around urgency and FOMO to drive immediate action during the most competitive ad period of the year.
49%
Highest conversions and ad spend
49% of purchases, 42% of ad spend out of 12 creators
0.36% OCTR
Click-through rate, outperforming average UGC by 5%
3.6% OCVR
Conversion rate, outperforming average UGC by 111%
"Working with Amy was seamless! She produced high quality content that was tailored to brand guidelines while still allowing her creativity and stylization to shine through. Would definitely recommend reaching out to her for your next project!"
Rollo
Rollo is a B2B shipping tech brand built for small businesses. As their sole in-house content creator and strategist, I've developed and produced 150+ concepts across TikTok, Instagram, YouTube, and Pinterest. My approach for Rollo centers on making shipping feel relevant to small business owners through seasonal storytelling, community-driven moments, and creative concepts that connect the product to everyday life.
Coffee giveaway post for small business owners during peak holiday season
Step-by-step setup tutorial for first time Rollo users
DIY junk journaling concept using a thermal label printer
Food & Restaurant Content
I've produced food and restaurant content across NYC ranging from personal influencer campaigns to full social media management for restaurant clients. I focus on pairing trending audios to platform-native formats with strategic hooks that showcase deals, new menu items, and must-try dishes.
2.4M+
Total Organic Views
421K+
Total Engagement
17%
Average Engagement Rate
30+ videos created
Freja New York
Freja New York is a luxury handbag brand known for thoughtfully designed bags for modern lifestyles. Over a 8 month retainer I produced a mix of studio shoots, UGC, and paid ad content across organic and paid channels, producing assets for the brand during their early growth stage.
Trend-based Black Friday text ad concept
Studio shoot introducing Freja's newest bag
Unboxing and first impressions
Analytics
