This UGC campaign was to announce the limited edition collaboration between e.l.f. and American Eagle, while bringing awareness to the billboards in Times Square.

 

Creative Vision: For this concept, I prepared a very authentic script, bringing viewers along with me as I tour the store for the collaboration products. The Times Square billboard can be seen from every angle to enhance the viewer experience.

​

I wanted the branding to be on point for this campaign, so I decided to do an unboxing right in the store so that viewers know what to expect when they purchase the box!